WolfeReiter Powers Interactive Marketing Campaigns for Bayer Pharmaceuticals and RTC

September 2004

RTC Relationship Marketing helps Bayer Pharmaceuticals market its consumer product lines. WolfeReiter was tapped in 2003 by RTC to implement a web-based marketing initiative for Bayer's YASMIN birth control pill. Paired with a print ad campaign, the site was quite effective in generating a profile of the target market and a significant database of prospects.

To help fine-tune marketing plans, RTC asked WolfeReiter to conduct a follow-up web survey with 27,000 opt-in prospects. Working closely with RTC, we constructed the survey instruments in less than a week and achieved almost a 3% response rate.

Recently, WolfeReiter was again selected by RTC and Bayer to update its online survey and opt-in email fulfillment campaign tools. We worked closely with RTC’s creative team and Bayer managers to deliver targeted follow-up content to thousands of survey respondents who expressed interest in further information.